Exploring consumer behaviour based on handicraft and creative programmes in Hungary

Within cultural tourism, creative tourism is gaining popularity in international and domestic tourism. Primary research however, especially from the point of view consumers, still its infancy. Therefore, aim this article to explore a niche market Specifically, demand for handicraft, motivation, researched using quantitative consumer behaviour survey 252 respondents carried out Hungary April May, 2021. The examined awareness image handicraft activities workshops, as well related these activities. Results contribute deepening knowledge segment and, through this, new aspects are added further studying understanding rural development.